12 Ideas For Your Social Media Content

Stuck on what to post? Have a browse of our list and we’re sure you’ll be feeling thoroughly inspired in no time!

1. History pieces:

E.g. flashback shots to pre-refurbishment days or vintage photos of your venue or its location. This is a great way to start a dialogue with your followers and highlight all of the new venue features guests can now enjoy.

2. Link in with other local businesses

As a local you’ll know all of the best hidden gems that the tourists always miss! Social media is a great way to link in with other amazing local business and share each other’s content, you could even do an on-going A-Z of the best places to visit in your town or city.

3. USP’s:

Showcase your venues unique selling points whether it’s luxurious Hypnos beds, incredible views, great accessibility, free parking or quite simply the best fry up in town!

4. Local events and happenings:

Support local events by sharing their pages with your followers and give them a reason to come and visit in the process, these can be high profile concerts and festivals or just local community projects.

5. Highlight your products:

Got a special premium aged single malt hiding on the back-bar or even just serving delicious free range, locally sourced eggs in your breakfast? Let the people know!

6. Behind the scenes:

Showcase all of the great work your team do behind the scenes to deliver an excellent service every day. Employee of the month posts or even just shots of your team in action setting up an event or preparing a signature dish are a great way to make your brand relatable.

7. Customer reviews and blogs:

Got some raving customer reviews recently, or a really positive guest experience piece from a budding blogger? Share these with your followers as a quote or link and spread the word about the great service you provide.

8. Quotes and memes:

Quotes and memes are hugely popular on social media and are a good way to add humour to your page and make your brand more relatable, but be careful not to post too many and make sure they always relate to your brand. Pinterest is a great source for inspiration!

9. City Focus:

A great way to encourage your followers to visit, and engage with your local community is by posting all of the great things about your town or city, whether it’s a comical list or beautiful shots by local photographers.

10. Links to blog posts and articles:

Sharing blog posts and articles that you feel relate to your brand and your followers is easy to do and is a great way to provide engaging content and engage in topical discussions with your audience, always be careful to check your sources though and make sure that the publisher is reputable.

11. Offers, deals and discounts

Everyone loves a good discount, and social media is a brilliant way to get the word out about yours! Even if it’s been going for a while (booking code 10 for example) posting about it can revive interest and encourage your audience to pay attention.

12. Polls and Questionnaires

One of the great things about social media is that it’s exactly that – social – and can be used as a tool to get an idea of your audience’s ideas and opinions. Getting your followers to choose their preference of movie (for an upcoming film night?), cocktail (to claim a special offer?) or local landmarks are just a few ways you can use questionnaires and polls for just that!

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