4 Easy Ways to Grow Your Customer Database In-House

Email marketing is a powerful tool for increasing sales, building awareness and forming a relationship with your guests and customers, however in order to take advantage of this tool you need to start with a strong database. While online incentives are a great way to gather contacts, there are a number of actions you can do in house as well:

1. Business Card Drops

Perfect for corporate events, business card drops are a simple way to retain all of your corporate guests and clients and prospect new ones.

2. Feedback Cards

These can be positioned in guest rooms, restaurant tables or public areas and allow you to not only gather customer feedback but collect their information in the process.

3. Competitions and Incentives

This can be done in-house or on social platforms and can even be combined with the two prior data collection methods, the simple ‘enter your details to win’ is a cheap and effective way to grow your contacts.

4. Reception

Reception staff can be a secret weapon for database growth as they are first person guests speak to on arrival and the last on departure. Encourage front of house staff to offer guests mailing list or newsletter sign up, or competition entry in return for their contact details.